In November 2011, Sony was ranked 9th (jointly with Panasonic) in
Greenpeace's Guide to Greener Electronics. This chart grades major
electronics companies on their environmental work. The company scored
3.6/10, incurring a penalty point for comments it has made in opposition
to energy efficiency standards in California. It also risks a further
penalty point in future editions for being a member of trade
associations that have commented against energy efficiency standards.
[86] Together with
Philips,
Sony receives the highest score for energy policy advocacy after
calling on the EU to adopt an unconditional 30% reduction target for
greenhouse gas emissions by 2020. Meanwhile, it receives full marks for
the efficiency of its products.
[86] In 2007, Sony ranked 14th on the
Greenpeace guide. Sony fell from its earlier 11th-place ranking due to
Greenpeace's claims that Sony had double standards in their waste policies.
[87]
Since 1976, Sony has had an Environmental Conference.
[88]
Sony's policies address their effects on global warming, the
environment, and resources. They are taking steps to reduce the amount
of greenhouse gases that they put out as well as regulating the products
they get from their suppliers in a process that they call "green
procurement".
[89] Sony has said that they have signed on to have about 75 percent of their
Sony Building running on
geothermal power.
The "Sony Take Back Recycling Program" allow consumers to recycle the
electronics products that they buy from Sony by taking them to
eCycle (Recycling)
drop-off points around the U.S. The company has also developed a
biobattery that runs on sugars and carbohydrates that works similarly to
the way living creatures work. This is the most powerful small
biobattery to date.
[90]
In 2000, Sony faced criticism for a document entitled "NGO Strategy"
that was leaked to the press. The document involved the company's
surveillance of environmental activists in an attempt to plan how to
counter their movements. It specifically mentioned environmental groups
that were trying to pass laws that held electronics-producing companies
responsible for the cleanup of the toxic chemicals contained in their
merchandise.
[91]
EYE SEE project
Sony Corporation is actively involved in the EYE SEE project conducted by
UNICEF.
EYE SEE digital photography workshops have been run for children in
Argentina, Tunisia, Mali, South Africa, Ethiopia, Madagascar, Rwanda,
Liberia and Pakistan.
[92][93]
South Africa Mobile Library Project
Sony
assists The South Africa Primary Education Support Initiative (SAPESI)
through financial donations and children book donations to the South
Africa Mobile Library Project.
[94]
The Sony Canada Charitable Foundation
The
Sony Canada Charitable Foundation (SCCF) is a non-profit organization
which supports three key charities; the Make-A-Wish Canada, the United
Way of Canada and the EarthDay and ECOKIDS program.
Sony Foundation and You Can
After the
2011 Queensland floods and
Victorian bushfires, Sony Music released benefit albums with money raised going to the Sony Foundation.
[95] You Can is the youth cancer program of Sony Foundation.
[96]
Open Planet Ideas Crowdsourcing Project
Sony launched its Open Planet Ideas Crowdsourcing Project, in partnership with the
World Wildlife Fund and the design group,
IDEO.
[97]
On
the occasion of the 2014 World Cup in Brazil, Sony partnered with
streetfootballworld and launched the Street Football Stadium Project to
support football-based educational programmes in local communities
across Latin America and Brazil.
[98] More than 25 Street Stadiums were developed since the project's inception.
[99]
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